Tech War: Facebook hits back at Apple’s privacy change, says it’ll affect ads experience

Tech War: Facebook hits back at Apple's privacy change, says it'll affect ads experience

Facebook has questioned Apple’s privacy change in the ios 14 claiming it’ll affect its user’s personal ads experience. Facebook on Monday begun prompting some iPhone and iPad users to let the company track their activity on the app so the social media giant can show them more optimized personalized ads.

The move was triggered with Apple’s privacy change planned in the latest iOS 14, which will inform users about this kind of tracking and ask them if they want to allow it.

Apple and Facebook have been at each others neck for a decade, and have recently engaged in a heated war of words around these Apple’s privacy changes. Last week, Facebook CEO Mark Zuckerberg called Apple and said the privacy changes will hurt the growth of “millions of businesses around the world.” The next day, Apple CEO Tim Cook alluded to Facebook in a speech at a data privacy conference in Brussels, saying,

If a business is built on misleading users, on data exploitation, on choices that are no choices at all, it does not deserve our praise. It deserves reform.

Nonetheless, with the forthcoming update to iOS 14, each app that wants to use these identifiers will ask users to opt into tracking when the app is first launched. If users opt-out, it will make these ads a lot less effective. That current Apple’s privacy changes is what Facebook is asking the mobile manufacturing giant to reconsider.

The test version of the Facebook prompt has a bold-faced header asking “Allow Facebook to use your app and website activity?” which suggest that Facebook uses that information to “provide a better ads experience.”

This prompt will the allow users to “Don’t Allow” and “Allow”, however, no matter which selection users opt for on the Facebook prompt, if they choose not to allow tracking on the Apple pop-up, that choice will be final and Facebook will have to honour it.