Facebook rebrands as Meta

Facebook  rebrands as Meta

Facebook CEO Mark Zuckerberg announced Thursday at his company’s Connect event that its new name will be Meta.

We are a company that builds technology to connect. Together, we can finally put people at the center of our technology. And together, we can unlock a massively bigger creator economy

Over the past few weeks, there have been rumors about a Facebook rebranding as Metaverse, and some of that turns out to have been true. Facebook the company is now called Meta [no -verse].

Facebook the social network is, however, going to be Facebook. Meta is now the name of the company that owns Facebook, Instagram, WhatsApp, and Oculus.

Meta will be structured in two operating segments: Family of Apps and Reality Labs. Those names are pretty self-explanatory, with all of the apps you know and hate [or love?] living under the former, while everything VR and AR are under the latter.

Meta is aiming to develop what it calls “the metaverse”, bringing it to life [whatever that means] while helping people connect, find communities, and grow businesses. So underneath all the PR talk, it seems like nothing much is changing, aside from the meta Meta name [sorry for the inevitable pun].

Mark Zuckerberg owns the Twitter handle @meta [whose tweets are protected writing, subject to a feature change] and meta.com, now redirects to a welcome page on Facebook outlining the changes.

The site was formerly redirected to meta.org, a biomedical research discovery tool that was a project of the Chan Zuckerberg Science Initiative. That’s part of the philanthropic organizations Zuckerberg co-founded with his physician wife, Priscilla Chan, in 2015. In a Medium post on Thursday, the group says it’s sunsetting Meta.org on March 31st, 2022.