Spotlight set to compete TikTok and Instagram Reels

Spotlight set to compete TikTok and Instagram Reels

On Monday, Snapchat announced the launch of Spotlight, a feature that functions like TikTok and Instagram Reels. 

Spotlight will show users the top snaps that have been submitted for consideration by the app’s more than 249 million daily users in a feed that they can swipe or tap through. Spotlight snaps will play in an endless loop until users swipe to the next one.

Spotlight, according to Snapchat, presents an alternative for Snap to exponentially expand the amount of entertaining content available to users. Previously, Snapchat users were limited to seeing snaps posted by their friends or posted by publishers in the app’s discover feature.

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However, this feature will give users a centralized location where they can access an endless feed of user-generated content.

Users have to be 16 or older to earn a payout. The company will offer daily payouts through at least the end of 2020. This is similar to TikTok and Facebook’s Instagram Reels, both of which have started programs that pay creators to post photos and video clips on their products. 

Spotlight will not include ads at launch, but a company spokesman said Snap expects it will introduce ads to the product in coming months.