Why the iPhone 12 mini is not selling as expected

Why the iPhone 12 mini is not selling as expected

The iPhone 12 mini is not selling as many anticipated. Considering its price tag, the display and how iPhone enthusiasts constantly asked for a smaller, but premium phone, one would have thought the iPhone 12 mini would enjoy a lot of sales.

Well, things didn’t go as expected, as the latest starts indicate that people are interested in the old iPhone models compared to the 12 Mini. New sales numbers from Consumer Intelligence Research Partners show that the iPhone 12 mini is the least popular iPhone 12 model.

Reason iPhone 12 Mini is not selling

The whole iPhone 12 range has been relatively profitable, and in the United States, they accounted for 76% of all iPhone sales in October and November. That’s up from 2019, where the iPhone 11 span accounted for just 69% of iPhone sales.

CIRP notes that the iPhone SE may have been somewhat accountable for the poor sales of the iPhone 12 mini.

The $399 SE is considerably inexpensive than the $699 iPhone 12 mini, and arrives in a furthermore tiny shape component, though the 12 mini is narrowly tinier with much bigger screen space into its tiny frame.

According to CIRP, another reason the iPhone 12 mini is not selling is Apple’s leaned release plan — launching the iPhone 12 mini and 12 Pro Max a month after the iPhone 12 and 12 Pro — make it harder to correlate early sales.

All three iPhone 12 models went on sale on the same day, after all. You also have to account for the availability of other cheaper devices, like the iPhone XR and the newly discounted iPhone 11.

Regardless, those factors won’t be the only justifications why people aren’t patronising the iPhone 12 mini. For instance, its tinier, means it has much terrible battery life [7 hours 28 minutes on 5G] additionally, touchscreen issues were discovered shortly after launch.